As part of the brand new sales and advertising technique, the sales areas Germany and Europe will be merged from 1 April 2022 under the leadership of Bernhard Kuhnt, at present Senior Vice President Market Germany. Within the gross sales area Europe, Stefan Teuchert, Head of BMW Sales Germany, will assume responsibility for the German market from April. At the same time, Jean-Philippe Parain, presently heading the gross sales region Europe, will take over duty for the sales area Asia-Pacific, Eastern Europe, Middle East and Africa from Hendrik von Kuenheim, who will retire. Together with its strong supplier network, the BMW Group is thus ensuring a gross sales organisation that is geared to the longer term and targeted totally on the shopper. The BMW Group welcomes a new addition to its portfolio, because the ALPINA model becomes part of the corporate. The BMW Group will secure the rights to the ALPINA brand – bringing even greater variety to its own luxury-car range.

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